Toolkit

Growth strategy

• Asset & Technical Capability Audit
• Segmentation & Needs Analysis
• Opportunity & Growth Mapping
• Consumer Immersion
• Market & Competitor Analysis
• Stakeholder & Expert Interviews
• Innovation Roadmap

Proposition Development

• Stakeholder Workshops
• Consumer Co-Creation
• Initial Commercial, Technical
  & Consumer Filtering
• Initial Visualisation
• Qualitative & Quantitative Testing
• Proposition Prototyping

Commercialisation

• Opportunity Assessment
• Value Proposition, Customer Segment,
  Channel, Cost & Revenue Models
• Risk Assessment
• Commercial Case
• Final Business Plan

Execution & Implementation

• Naming, Branding, Visual Language,
  Web, Packaging, App & Retail Design
• Consumer Validation
• Launch Strategy & Guidelines
• Steering Group Management